Field Marketing Manager

Company Name:
Position Description
Concur (NASDAQ: CNQR) is a leading provider of travel and expense management solutions. As a Software-as-a-Service (SaaS) provider, Concur's easy-to-use cloud-based and mobile solutions help companies and their employees control costs and save time. By driving innovation in the travel and expense industry, Concur is on a mission to create Perfect Business Trip, for both the individual traveler and enterprise organizations. In 2013, Concur was named "Best Self-Booking Tool at the Business Travel Awards. Powering evolution in travel technology, the Concur Connect platform enables the entire travel and expense ecosystem of customers, suppliers and solution partners to access and extend Concur's T&E; cloud. Concur is trusted by thousands of companies in more than 100 countries and reaches millions of employees worldwide.
Job Overview:
The field marketing manager plans, executes and manages programs that generate new prospects and advance existing opportunities for the sales team. He or she partners with the inside and field sales teams to execute programs that build the pipeline needed to exceed quotas and is the primary liaison between various marketing functions , field sales teams and central demand functions such as the demand center.
The field marketing manager is responsible for developing marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics in order to achieve growth plans within their region. He/she also manages and negotiates vendor relationships and works closely with Market Development, Product Marketing, Sales, Global MarComs, Global Events, Global Marketing Operations and Global Online Marketing to drive successful marketing programs for his/her market segment.
The ideal candidate brings a passion for creating marketing programs that drive demand; nurture leads; build pipelines; and enable sales teams to exceed their quotas. He or she has proven success running data-driven marketing programs that deliver measurable revenue growth; and a track record of collaborating with sales to deliver the marketing tools they need to win.
Cultivate the appropriate marketing mix to ensure a healthy pipeline to drive consistent growth for your segment
Partner with sales leadership to develop and implement pipeline acceleration programs
Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
Forecast, measure, analyze, refine, improve and report on impact of programs
Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities.
Evaluate, select and manage vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
Position Requirements
Education, Experience & Training required:
Degree level education with 4-6 years marketing experience in B2B software industry ideally with SaaS experience
Experience developing and executing successful lead gen and sales enablement marketing plans
Experience with MS Office applications, CRM ( ), marketing automation (Eloqua), content and calendar management tools, analytics and campaign tracking tools (Tableau).
Job Specific Specialized Knowledge & Skills:
Strong communication and interpersonal skills and ability to work with diverse personalities
Self-starter who is committed to the job and seeks empowerment and accountability
Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
Strong team player
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics.
Commitment to professionalism and collegiality is required
Flexibility and willingness to work on a broad variety of tasks
Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers
Knowledge of b-to-b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration.
Understanding of the Sirius Decisions demand funnel and the ability to analyze and manage the demand funnel metrics.
Ability to direct content building required in an overall demand creation approach
Critical Performance Competencies:
Analytical Skills
Business Acumen
Attention to Detail
Communication and Influence (must be energetic and passionate about marketing, our products, and the company)
Risk Taking
Leadership and initiative to drive business objectives
Strong consultative marketing approach to enable effectively engaging with sales
Value Competencies:
Displays passion for & responsibility to the customer
Hires, develops & rewards great people
Displays leadership through innovation in everything you do
Displays a passion for what you do and a drive to improve
Displays a relentless commitment to win
Displays personal & corporate integrity
Concur is an Equal Opportunity Employer and applies this policy to all applicants and employees. We are committed to hiring and valuing a global diverse work team. (M/F/D/V)
Concur is a dynamic, growing and fast-paced organization. As such, successful employees are able to work in a fast-paced environment, managing multiple priorities often times under tight deadlines. This typically requires working a 40+ hour work week to accomplish performance objectives. With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role.
Concur is a SaaS company. Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business. The ability to creatively problem solve to our core value of 'Leadership through innovation in everything we do'. Many positions within Concur are customer facing so written, verbal and interpersonal communications skills are required for a majority of opportunities with Concur.
Confidentiality and our core value 'Personal and corporate integrity' are critical components being that Concur is a publicly traded company and working towards building a great, enduring company.
Concur participates in E-Verify to confirm work authorization.
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
Job ID #: 6451
Location: US-MN-Eden Prairie
Functional Area: Marketing
Department: Marketing-Americas
Position Type: US Full Time
Education Required: Degree Preferred
Experience Required: 5 - 7 Years
Relocation Provided:

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