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Marketing Specialist (Internet Marketing Specialist)

Company Name:
Lifetouch
With operations in all 50 states, Canada and Puerto Rico, Lifetouch is the market leader in school and family photography. We are honored to capture precious memories for millions of individuals, families, and organizations providing quality childhood, student and family photography along with other valuable memory keepsakes. As the world's largest employee-owned (ESOP) photography company, talented employees are the foundation of our success!
Lifetouch Portrait Studios Inc. serves the portraiture needs of families and individuals through photographic studios located across the country. Our photographers are experts at capturing the personalities of infants and toddlers, as well as large groups. We are currently seeking a Marketing Specialist to be a part of this creative Team!
We are looking for an enthusiastic, detail oriented individual that has experience in creating and executing digital and email marketing programs. This position will partner with cross-functional team to develop ongoing marketing programs that drive new and returning guests to our studios. The ideal candidate will have an understanding of various digit marketing channels, including websites, SEO, email, and social networks.
Primary Duties and Responsibilties:
Develop and implement content for our JCPenney, Target, and Flash Digital Portraits partners' marketing and eCommerce website including photography, products, and promotions.
Ensure accuracy, compliance and reflective of brand standards
Strategize with cross-functional teams to develop marketing programs that drive new and returning guests to our studios. Accountable for meeting website sittings goals.
Execute promotional and automated email campaigns; analyze and report results
Develop and maintain weekly and monthly internet marketing reports
Utilize ExactTarget email tool to pull and segment email customer lists, load creative and execute email campaigns.
Write creative briefs for content creation and email design.
Assist with print marketing and social media as needed.
Additional Duties and Responsibilities:
Perform other projects or miscellaneous duties as requested or assigned.
## Job Requirements
Education:
Bachelor's degree
Experience:
2+ years of experience in retail, internet or email marketing
Passion for interactive marketing and a proven track record for growing profitable sales through digital marketing initiatives
Experience in web analytics platforms
Strong verbal and written communication skills
Other (knowledge, skills, and abilities):
Experience with HTML, AMP script, SQL and Photoshop a plus
Lifetouch is an Equal Opportunity Employer

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