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Sr Marketing Communications Consultant- Optum Technology

Company Name:
UnitedHealth Group Feed
Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
DESCRIPTION
This
position
will support marketing and communications related activities while playing a critical role in defining and shaping the brand image and growth strategies for the Garage and its portfolio of business concepts. This position offers the opportunity to join an emerging department and work on new technology and digital health applications that dramatically improve the security, simplicity, speed, efficiency or experience of health care.
RESPONSIBILITIES
Participates in the development of marketing and communications strategy to support customer acquisition and engagement associated with emerging businesses
Responsible for data analysis and experiment design to test and refine marketing and communication strategies specific to each business concept at each stage of development.
Continuously measure and report on marketing and communications performance to key stakeholders.
Influence senior leadership to adopt new ideas, products, and/or approaches.
Develop and manage marketing and communications materials and campaign components to support customer acquisition strategies associated with emerging businesses
Participates in segmentation and channel targeting strategy development
Plan and manage
events
(e.g. workshops, demo-days, hack-a-, project graduations, investor forums, etc.) to create awareness of the Garage portfolio of projects with the appropriate investors, stakeholders, partners and resources.
Develop strategies that leverage a variety of mediums (e.g. Social Media, Blog Post, Adwords, Journal Publications, Email Marketing, trade shows, etc.)
Collaboration with Leadership, Coaches, and EIRs in development and execution of marketing growth strategies.
Monitors the startup incubator competitive landscape and presents key trends and opportunities in the marketplace.
Creates communications materials that provide a consistent voice, image and brand for the incubator
QUALIFICATIONS
Bachelor's Degree in Design, Entrepreneurial Management, or Marketing, preferred OR equivalent work experience
3+ years leading cross functional projects is required
Basic knowledge of Adobe Illustrator, InDesign and Photoshop is required
Ability to succeed in an entrepreneurial environment and employ entrepreneurial techniques in support of developing sales, marketing and communication strategies.
3+ years experience defining and executing marketing strategy is required
Knowledge and understanding of Growth Hacking and test-driven marketing required
Thorough knowledge of major social media and tools and ability to use them to establish thought-leadership, communities and dialogue required
Understanding of user experience best practices is necessary
Understanding of how to leverage usability testing and field interviews to gain insights
Understanding of Mobile user experience
5 years proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint.
Ability to be flexible and work with ambiguity
CHARACTER
Highly motivated, focused, collaborative and enthusiastic.
Highly motivated, collaborative and enthusiastic
Confident in your talent
Vision and drive to create something important
Desire to continuously learn and willingness to engage in new concepts and technologies
VALUE ADDS
Experience working with startup(s) in emerging growth industry sectors (e.g., healthcare, IT, life sciences, green tech).
Robust professional and personal network
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world?s large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.

job
ID: 544936
Name: 544936 Sr Marketing Communications Consultant Optum Technology
Openings: 1
Title: Sr Marketing Communications Consultant- Optum Technology
Family: Marketing and Advertising
Function: Business Development
Business Segment: Optum Technology
Business: Optum Technology
Business Segment: Optum Tech CIO Organization
Division: Optum Tech Innovation and R&D;
Region: North America
Country: United States
State/Province:
minnesota
State/Province Code: MN
City: Eden Prairie
Regions:
Countries:
States:
States/Provinces:
Cities:

employee
Status: Regular
Schedule: Full-time
Job Level: Director
Shift: Day Job
Travel: No
Telecommuter Position: No
Delivery Model: Platinum
Status: Open
Status Detail: Sourcing
Citizenship Status: Other Visa Accepted
Overtime Status: Exempt
Opening Date External: 2014-03-12T00:00:00
Closing Date External: 0001-01-01T00:00:00
Creation Date: 2014-01-22T00:00:00
Modification Date: 0001-01-01T00:00:00

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